The toad is active at night and also in rainy weather, so seeing a toad in bright daylight meant impending rain to those in the know. The Latvians of old considered the toad a creature of the so-called Milk Mother; hence a toad should be honoured by leaving out a bowl of milk - then it would make the cows produce more milk. The House Spirit was also said to sometimes take the form of a toad, so toads were allowed in the house and feed-lot and fed. The special Latvian pagan deity, Mother of Satiation, appeared as a toad to leap around food and lend it satiety.

The toad is associated with fertility: in the ancient Latvian folksongs it carries the water for the beer brewing ritual; its presence helps the harvest. Like the grass snake, the toad was considered to bring blessing to cattle, therefore he who killed a toad risked to have cows go dry and the skin on his hands turn toadlike. By contrast, to circle around a toad three times guarantees good fortune. We are entrusting the toad with just this mission: to bring luck and good fortune to each household where money is spent prudently.